Endcap
![Aisles in a supermarket with small sets of shelves on the end, receding from left to right. Atop each set of shelves is a large white on black sign with the price of an item for sale on those shelves. White on green signs with the types of products in the aisles hang from the high ceiling.](http://upload.wikimedia.org/wikipedia/commons/thumb/2/2d/Endcaps_at_a_Wal-Mart.jpg/220px-Endcaps_at_a_Wal-Mart.jpg)
In retail marketing, an endcap or end cap is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage.[1] It is often available for lease to a manufacturer in a retail environment. Products placed on an endcap for sale will sell at a much faster pace than products not on the endcap.[2] The display of products on the endcap is sometimes also called a feature.
Promotional shelves and retail fixtures
![](http://upload.wikimedia.org/wikipedia/commons/thumb/a/a3/Auchan_en_a%C4%89etcentro_Kristall_01.jpg/220px-Auchan_en_a%C4%89etcentro_Kristall_01.jpg)
In addition to products displayed on the end of an aisle, promoted space on a retail shelf can be referred to as a fixture. Companies will oftentimes purchase a smaller amount of shelf space before making the move to an endcap at the end of an aisle.[citation needed]
Construction
End caps are often built into the shelving or racks of the retail aisle system. Other retailers have an open space at the end of the aisle; an end cap is placed in that space, often on a pallet. Several design options are available.[3]
Some endcaps are refrigerated.[4] Most endcaps are made of printed corrugated fiberboard which is readily recyclable. Corrugated plastic is also used. Many endcaps and point of purchase displays are assembled by contract packagers.[citation needed]
See also
- Gondola (retail)
- Visual merchandising
- Display stand
References
- ^ Morehead (2015). "How the Endcap Dictates What You Buy at the Grocery Store". The Kitchen. Retrieved January 4, 2018.
- ^ Pak, O (2020). "Optimizing stock-keeping unit selection for promotional display space at grocery retailers". Journal of Operations Management. 66 (5): 501–533. doi:10.1002/joom.1075. Retrieved 30 July 2020.
- ^ US 7513074, Glenn, Iris & Cohen, Susan, "Universal end cap for retail fixtures", published 2009-04-07
- ^ "Refrigerated Self-Service End Cap". Structural Concepts. Retrieved 2021-02-15.
- Yam, K.L., "Encyclopedia of Packaging Technology", John Wiley & Sons, 2009, ISBN 978-0-470-08704-6
External links
Media related to Endcap at Wikimedia Commons
- The Price of a Retail Endcap
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topics
- Active packaging
- Child-resistant packaging
- Contract packager
- Edible packaging
- Modified atmosphere/modified humidity packaging
- Overpackaging
- Package delivery
- Package pilferage
- Package testing
- Package theft
- Packaging engineering
- Resealable packaging
- Reusable packaging
- Reuse of bottles
- Shelf life
- Shelf-ready packaging
- Shelf-stable
- Sustainable packaging
- Tamper-evident
- Tamper resistance
- Wrap rage
packages
- Alternative wine closure
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- Field ration
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- Growler
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- Oyster pail
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- Plastic milk container
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- Sand bag
- Seasonal packaging
- Self-heating food packaging
- Screw cap (wine)
- Single-serve coffee container
- Spray paint
- Toothpaste pump dispenser
- Water bottle
- Wine bottle
- Aerosol spray dispenser
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- Ampoule
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- Bag
- Barrel
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- Bottle
- Box
- Bulk box
- Cage
- Case
- Carboy
- Carton
- Chub
- Clamshell
- Corrugated box design
- Crate
- Disposable cup
- Drum
- Endcap
- Envelope
- Euro container
- Flexible intermediate bulk container
- Flexi-bag
- Folding carton
- Glass bottle
- Gunny sack
- Inhaler
- Insulated shipping container
- Intermediate bulk container
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- Packet (container)
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- Pail
- Paper bag
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- Sachet
- Security bag
- Shipping container
- Shipping tube
- Skin pack
- Spray bottle
- Squround
- Stand-up pouch
- Steel and tin cans
- Tetra Brik
- Thermal bag
- Tub (container)
- Tube
- Unit load
- Vial
- Wooden box
and
components
- Adhesive
- Aluminium foil
- Bail handle
- Bioplastic
- Biodegradable plastic
- BoPET
- Bubble wrap
- Bung
- Cellophane
- Closure
- Coated paper
- Coating
- Coextrusion
- Container glass
- Corrugated fiberboard
- Corrugated plastic
- Cushioning
- Desiccant
- Double seam
- Flip-top
- Foam peanut
- Gel pack
- Hot-melt adhesive
- Humidity indicator card
- Kraft paper
- Label
- Lid
- Linear low-density polyethylene
- Liquid packaging board
- Living hinge
- Low-density polyethylene
- Meat diaper
- Metallised film
- Modified atmosphere
- Molded pulp
- Nonwoven fabric
- Overwrap
- Oxygen scavenger
- Package handle
- Packaging gas
- Pallet
- Paper
- Paper pallet
- Paperboard
- Plastic-coated paper
- Plastic film
- Plastic pallet
- Plastic wrap
- Polyester
- Polyethylene
- Polypropylene
- Pressure-sensitive tape
- Pump dispenser
- Screw cap
- Screw cap (wine)
- Security printing
- Security tape
- Shock detector
- Shock and vibration data logger
- Shrink wrap
- Slip sheet
- Staple (fastener)
- Strapping
- Stretch wrap
- Susceptor
- Tamper-evident band
- Tear tape
- Temperature data logger
- Time temperature indicator
- Tinplate
- Velostat
- Aseptic processing
- Authentication
- Automatic identification and data capture
- Blow fill seal
- Blow molding
- Calendering
- Canning
- Coating
- Containerization
- Converting
- Corona treatment
- Curtain coating
- Die cutting
- Die forming (plastics)
- Electronic article surveillance
- Extrusion
- Extrusion coating
- Flame treatment
- Glass production
- Graphic design
- Hazard analysis and critical control points
- Hermetic seal
- Induction sealing
- Injection moulding
- Lamination
- Laser cutting
- Molding
- Package tracking
- Papermaking
- Plastic extrusion
- Plastic welding
- Printing
- Product development
- Production control
- Quality assurance
- Radio-frequency identification
- Roll slitting
- Shearing (manufacturing)
- Thermoforming
- Track and trace
- Ultrasonic welding
- Vacuum forming
- Vacuum packaging
- Verification and validation
- Barcode printer
- Barcode reader
- Bottling line
- Calender
- Can seamer
- Cap torque tester
- Cartoning machine
- Case sealer
- Check weigher
- Conveyor system
- Drum pump
- Extended core stretch wrapper
- Filler
- Heat gun
- Heat sealer
- Industrial robot
- Injection molding machine
- Label printer applicator
- Lineshaft roller conveyor
- Logistics automation
- Material-handling equipment
- Mechanical brake stretch wrapper
- Multihead weigher
- Orbital stretch wrapper
- Packaging machinery
- Pallet inverter
- Palletizer
- Rotary wheel blow molding systems
- Seed-counting machine
- Shrink tunnel
- Staple gun
- Tape dispenser
- Turntable stretch wrapper
- Vertical form fill sealing machine
post-use
- Biodegradation
- Can collecting
- Closed-loop box reuse
- Environmental engineering
- Glass recycling
- Industrial ecology
- Life-cycle assessment
- Litter
- Packaging waste
- Paper recycling
- PET bottle recycling
- Plastic recycling
- Recycling
- Reusable packaging
- Reverse logistics
- Source reduction
- Sustainable packaging
- Waste management
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